Many businesses are publishing content as a way to build their audiences and increase traffic to websites. However, they may not be getting everything they could from each piece of content they create.
If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media Like Facebook, Twitter, Tumblr, Pinterest) as possible. One great way to do this is to share your content on social media more than once. Sounds pretty simple, right? Let’s take a look at a hypothetical example:
Immediately after publishing a new article to your Blog post for you website, we promote that post on social media. When we share it with each of our networks, we garner a certain number of clicks for each share. In the chart above, I hypothesize about a post that is sent to Twitter, Facebook, and Google+ immediately after the post goes live. The return on the effort looks great.
What happens when we share a link to that post a second time the next day? Does the traffic double? Based on the law of diminishing returns, no. That’s not quite what happens during the second round.
But, if we share the content of Beirut escorts website again a third time, the traffic (for the second and third sets of shares combined) more than doubles. How can you argue with results like that?
Of course, this is a simple (and hypothetical) example, but the point is the more often you share, the more likely you are to get clicks. The big question most of us have is whether this type of thing really is ok?
Is It OK to Share Content More than Once?
Sharing your content multiple times on social media can trigger strong reactions. Some people don’t care for the practice of sharing the same content more than once on a social account, but, as is often the case, it is hard to argue with results. A while back, I shared the strategy my own startup uses to promote blog content on social media. Guess how many complaints we’ve received from the practice?
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